So what exactly is a road top? If any cycling enthusiast was to go for a ride on any popular cycling route in Australia on any given day and especially the weekend, they might wonder at the variety of road tops, the branding, advertising and the colours on show.

Now anybody riding a bike in Australia, or for that matter car drivers avoiding bunches, will know that Australians have a love affair with European trade tops and free advertising for corporations that sponsor professional teams. This is of course somewhat incongruous given most of these sponsoring organizations lack a presence in Australia, not to mention the propensity for riders to pay for such trade tops and offer promotion to companies that in Australia at least don’t really need it. [Read more →]